Artist Brand

The visual brand of The Sound of Benedictus is based on Italian Renaissance art, thus reflecting the idealization of craftsmanship, ingenuity, and timeless beauty. The brand also embodies the artist's characteristic approach to naturally integrating ideas across musical genres. Guiding the brand are core values of Exploration, Purity, and Heritage.

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At the center of the brand is the persona of Benedictus, presented in communications as a wise figure. Other potential key figures will be branded according to their personalities in a way that the overall ensemble reflects the artist's mission and core values.