Commercial Strategy

The Sound of Benedictus is catchy mainstream music with a traditional touch, yet it is also musically rich and deep. It has the ability to appeal broadly to a wide range of listeners, as its stylistic features draw particularly from the rhythm and popular music of the late 70s and early 80s, a highly beloved and influential musical era.

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We believe this music will appeal to Generation Z, the largest group of popular music consumers. We believe they will eagerly embrace musical content that brings musicality and depth, offering an alternative to the rapidly changing media stream. We also believe they seek to follow wise figures, and we aim to brand Benedictus as such a character.

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We believe this music will also resonate with those born in the 70s and earlier, who may not be as active in consuming popular music but have the financial means to do so. The musical era described above is the music of their youth for many of them, and people generally have the strongest emotional connection to the music of their teenage and early adult years. We aim to reach them through channels that align with their consumption habits.

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The Sound of Benedictus will primarily be distributed digitally. Live performances will initially be predominantly virtual due to the challenging and costly logistics of managing a large group of musicians. Touring and live shows may become feasible if we gather a sufficiently large and dedicated audience to make large venue performances economically viable.

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We primarily operate as an indie label and employ freelance professionals for operational management as needed. If our music's popularity grows significantly and the administrative demands increase, we will seek partnership with a suitable record label.